Facebook updates its features and algorithm regularly to cater to the needs of the new age users. For instance, Facebook is set to launch the ‘Dislike’ button which will allow users to show their distress towards a particular post. So if you are not updated about the recent upgrades and how they work, you can do more harm than good.
Are you still stuck with the outdated Facebook Marketing approach? It’s time that you understand how Facebook works and tweak your marketing strategies accordingly!
1.Too Much Promotion
You might take pride In your company’s accomplishments, but the crowd on Facebook is looking for much more. They use Facebook to connect to brands that offer value to them.
It is okay to share Your accomplishments with your loyal followers but you should never overdo it. If you’re not offering value to your customers or aren’t providing them with the information they are looking for, you’re missing out a lot. People spend time on Facebook to get entertained, inspired and socialize with like-minded men and women. So so as to promote your brand, you should find innovative ways that inspire visitors and give them a reason to link.
Promotional, before long you’ll find the’Likes’ turning into’Dislikes’.
2.You’re focused only on ‘Likes’
Yes, winning’Likes’ for your post is important; more likes Means your message reaches more people; but your main focus should be winning new advocates rather than simply likes. These are people who like your post, share it with their networks and promote your brand for free.
A post on Reese’s Facebook page obtained 11,815 enjoys and 7,508 shares.
Make an editorial calendar to post content strategically. The analysis of industry-specific engagement stats, by Buddy Media shows the best days and time to post content and get more shares. Engagement rates for Facebook posts are greatest (18 percent greater than other days) on Thursday and Friday.
3.Incomplete Information On Your Brand Page
The Brand Page is your first point of contact with your Audience, so it’s necessary that you make a solid first impression! It’s important that you provide as much info as you can. Mention the hours of work, address, contact details, URL, and whatever you find important for your customers to know.
Write shorter articles (between 250 characters) and get 60 percent more shares. You can get even more enjoys, if you slash down the word count to 80 characters or less.
You need to determine the frequency with which you need to post your content. Posting too often or not frequently enough can be harmful for you. Depending upon your target audience, you want to identify how frequently they need to hear from you. Additionally it is essential that you stick to a pattern to maintain consistency.
If you are unable to post for some time, let your viewers Know you’ll be unavailable for that time period. When you’re back, tell them you’re ready to go again. The audience will appreciate your efforts.
4.Too Many Words
Write shorter posts (between 250 characters) and get 60 percent more shares. You can get even more likes, if you slash down the word count to 80 characters or less.
You need to determine the frequency with which you should post your content. Posting too frequently or not often enough can both be harmful for you. Depending upon your target audience, you need to identify how often they want to hear from you. It is also necessary that you stick to a pattern to maintain consistency.
If you are unable to post for some time, let your audience know you’ll be unavailable for that period of time. When you’re back, let them know you’re ready to go again. The audience will appreciate your efforts.
5.Out of Context Posts
Failing to align your articles with your brand may confuse your audience. Right from the text to pictures and videos, everything should be a reflection of your brand. Offer variety but make sure you don’t go out of context. You can cash in on important events happening across the world, but make sure it matches the core message.
For Example, after the incident of Luiz Suarez (celebrity forward for Uruguay’s soccer team) biting the shoulder of a defender on Italy’s Team, an array of leading brands like Snickers, McDonald’s Trident Gum, etc.. Took advantage of the situation.
Now after we explain to you what the big power of Facebook marketing is, we will tell you more about our company.
We in Raweb Solutions offers Facebook Marketing with Results!