People uses search engine to find information they need. In old days, keywords were stuff in the title tags and Meta tags. Now, due to Google, it is not very easy. Hummingbird Update was the example of old methods. Your website needs optimization in order to get the best ranking. Now if you talk of optimization, there are a lot of things you need to know.
Keywords and Keyword Research:
Since, Google has around 100 billion search queries per month. So, in order to show up in the organic or pay results for these phrases, your website must be optimizing in nature. Hence, keywords relevant to your business are best for ranking. So, you get the better idea about the keywords now.
Keywords are defining as “words or phrases in your web content which makes it possible for the users to reach you via Search Engines”.
Keyword Research is an important step for optimization. Hence, it is researching and zeroing down on those words which a user will search the most.
For example: if you have an advertising agency base in California. Users searching for ‘Advertising agency California’ should find you in the listings of Search Engines.
Keyword Research plays an important role in SEO:
Many people uses search engine to find an answer to their query. Thus, when users type in their keywords, the Search engine will show up the results. As a result, the results are come according to user demand.
Words or key phrases:
It is important to know the words or key phrases that are use to your website to rank. Thus, it is not possible to optimize without words or key phrases. No matter the pages of your site or the content to get the traffic, you need words or key phrases.
If your web site is optimize with wrong keywords. Therefore, keywords which are not related to your
Business, product, service offerings, you will face problems. It is not god for you as well as web master.
Therefore, if you get lots of traffic but no leads would be bad for the user, who might go on the website. Since, first impression is the last impression for the users. So, always be careful about that. On the other hand, if the user’s needs to know with the information you have to offer, they will get it. Hence, the number of leads can increase through it.
Now after we explain to you what the big power of SEO KeyWord Research is, we will tell you more about our company.
We in Raweb Solutions offers SEO with Results!